How to Market Your Teleservice Business and Get More Clients
Teleservice and Answering Service companies provide valuable services for all types of businesses. When a customer is in the middle of a crisis, the last thing they want to hear when they call a company for help, is an answering machine or auto-attendant. In a time of need, hearing the simple phrase ‘I’m so sorry to hear about that!’, and “How can I help you?’ may seem trivial, but it’s rarely heard these days from most companies – other than a teleservice operator.
Many small businesses are owned and operated by a single proprietor who may spend the greater portion of their day away from the phone. This makes anyone who works away from their office a great candidate for answering services. In addition, any business taking appointments or dispatching service workers is an excellent target. For example, this can include:
|• Salespeople||• Repair services|
|• On-call jobs (tow services)||• Pet services|
|• Medical & Healthcare facilities||• Home improvement contractors|
|• Landscaping & Lawn service||• Funeral homes|
Grow Your Teleservice Business with Inexpensive Marketing Tools
Inexpensive ways to market your teleservices business include the local phone book and newspaper, the small “penny saver” type of publications and community bulletin boards. Become a member of the local Chamber of Commerce, letting local businesses know you offer a service and advertise through their channels of communication. Here are other tried and true methods for finding new business:
- Place ads in newspapers, online and in phone directories.
- Create a LinkedIn page – it’s professional, free and a great way to connect with contacts through your current clients.
- Ask clients for referrals and offer them a referral credit as an incentive.
- Post fliers on bulletin boards in local stores.
- Attend networking events and give out your business card.
- Send direct mail advertisements to business owners with seasonal incentives.
- Have operators make cold calls during times of low call volume.
- Invest in a simple web site highlighting the services you offer, a brief history (credibility) of your company, testimonials from clients and contact information.
Another opportunity is when new businesses come to your area. Send them an invite and a brief description of the benefits and features of your teleservice operations. Offer them a reduced rate for the first 30 or 60 days of service. You want to highlight how an answering service can save them money and help make their business highly successful.
- Cost effective when compared to hiring extra office staff – only pay for the calls received (typical savings of 60%-75%).
- Never miss an important phone call.
- Use the service only when you need it – after hours, emergency, out-of-office coverage such as illness or vacation, power outages, and much more.
- Spend your valuable time on your business knowing that you are not missing phone calls.
- Turn off your mobile phone when you are in important meetings knowing that it will still be answered.
Questions to Ask Prospective Teleservice Customers
Answering these questions may help new clients decide if teleservices is right for them:
- Is every phone call that comes in being answered by a live person?
- Is your voice mail overflowing or completely full?
- Does answering calls and scheduling appointments keep you from attending to business and doing your work?
- Are you losing clients and potential customers because incoming calls are not handled efficiently and quickly?
- Are customers frustrated with a lack of response or follow up to their inquiries?
- Does your company deal with a large volume of client phone calls every day?
Remember to ask your clients for references and referrals to others that they feel could use your services. Your existing, satisfied and happy clients are the best source for new customers!